Context One of the goals of master data management (MDM) is to maintain a single access point to specified data sets, thereby creating a single view of information. Whether customers, products, or other entities, organisations may struggle to measure the actual benefits of consolidating and centralising data to have a single viewpoint of data. Beyond the ability to use a centralised access point to gain a better perspective of what is going on in the organisation, organisations are always required to provide an account of the financial benefits…