Topological Data Analysis (TDA) is a recent field that emerged from various works in applied (algebraic) topology and computational geometry during the past 15 years. This article aims to simplify TDA to the business intelligence and data science community. Despite assuming some level of mathematical and analytical insight from the reader it provides both an oversimplified technical explanation as well as a completely oversimplified non-technical explanation of what TDA is and can achieve in business terms. It aims to be useful at an executive and technical level not limited to but including CIO's,…